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  • What Is Brand Personality? How It Works and Examples

    • September 1, 2021
    • Posted by: World Skills Institute™
    • Category: Uncategorized
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    Many businesses, large and small, have a huge source of great ideas that can help them improve, innovate, and grow, and yet so many of these companies never think of using this amazing corporate asset. What is this highly valuable asset? Its own people.

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  • What Is Brand Management? Requirements, How It Works, and Example

    • January 22, 2016
    • Posted by: World Skills Institute™
    • Category: Finance & accounting
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    Says Morgan Fraud, the author of The Thinking Corporation, “Given that we are all capable of contributing new ideas, the question becomes how do you successfully generate, capture, process and implement ideas?” Becoming an organization capable of answering this question can benefit in a number of ways

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  • What Is Brand Awareness? Definition, How It Works, and Strategies

    • January 22, 2016
    • Posted by: World Skills Institute™
    • Category: Business plans
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    Growth through innovation/creativity. Rather than be constrained by ideas for new products, services and new markets coming from just a few people, a Thinking Corporation can tap into the employees.

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  • Brand Extension: Definition, How It Works, Example, and Criticism

    • January 22, 2016
    • Posted by: World Skills Institute™
    • Category: Business plans
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    Supported by a robust sales force and tight cost controls, Pharm Ltd. experienced sustained double-digit growth over a number of years, only to find that their supply chain struggled to keep pace. In particular, the initial state of the company’s sales.

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  • What Is Social Networking?

    • December 25, 2015
    • Posted by: World Skills Institute™
    • Category: Competitive research
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    In particular, the initial state of the company’s sales and operations planning capabilities limited their ability to account for demand variability or raw material lead times in production and distribution. Improve sales and operations and production planning.

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