consulting - World Skills Institute™

What Is Brand Management? Requirements, How It Works, and Example

January 22, 2016
Posted by: World Skills Institute™
Category: Finance & accounting

Says Morgan Fraud, the author of The Thinking Corporation, “Given that we are all capable of contributing new ideas, the question becomes how do you successfully generate, capture, process and implement ideas?” Becoming an organization capable of answering this question can benefit in a number of ways

All About Brand Loyalty: What It Is, and How To Build It

January 22, 2016
Posted by: World Skills Institute™
Category: Franchising

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The effort vastly improved the company’s planning and execution functions, created and implemented a new stock policy that accounted for specific SKUs and key variables, streamlined the order preparation process and reduced distribution transport times.

Brand Extension: Definition, How It Works, Example, and Criticism

January 22, 2016
Posted by: World Skills Institute™
Category: Business plans

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Supported by a robust sales force and tight cost controls, Pharm Ltd. experienced sustained double-digit growth over a number of years, only to find that their supply chain struggled to keep pace. In particular, the initial state of the company’s sales.

Affiliate Marketer: Definition, Examples, and How to Get Started

December 25, 2015
Posted by: World Skills Institute™
Category: Innovation

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The teams focused their efforts on a few of the highest-value S&OP levers in order to review the current planning process, identify gaps in the planning infrastructure and analytically understand demand and supply variability.