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  • Brand Extension: Definition, How It Works, Example, and Criticism

    • January 22, 2016
    • Posted by: World Skills Institute™
    • Category: Business plans
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    Supported by a robust sales force and tight cost controls, Pharm Ltd. experienced sustained double-digit growth over a number of years, only to find that their supply chain struggled to keep pace. In particular, the initial state of the company’s sales.

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