Course Curriculum:
Social Media Foundation
Lesson 00 – Faculty Introduction
Lesson 01 – Introduction to Social Media
Lesson 02 – Social Media Strategy and Planning
Lesson 03 – Social Media Channel Management
Lesson 04 – Social Media Management Tools
Lesson 05 – Social Media Measurement and Reporting
Lesson 06 – Social Advertising
Advanced Social Media Marketing
Section 1 : Introduction to Social Media
Section 2 : Building a Sustainable Social Media Strategy
Section 3 : Converged Social Media
Section 4 : Content Marketing in a Social Media World
Section 5 : Visual Social Media
Section 6 : Understanding and Sparking Social Sharing
Section 7 : Storytelling An Essential Part of Your Social Narrative
Section 8 : Influencer Marketing and Online Reputation Management
Section 9 : Social Media Selling
Section 10 : Social Media Measurement
YouTube and Video Marketing
Lesson 1 – Course Introduction
Lesson 2 – Establishing a Video Marketing Strategy
Lesson 3 – Gaining Exposure and Measuring Impact
Lesson 4 – YouTube Advertising
Lesson 5 – Leveraging Mobile Video
Lesson 6 – Promoting and Measuring Mobile Video
Lesson 7 – Youtube: How-To
Lesson 8 – Instagram: How-Tos
Lesson 9 – Video Ads on Different Social Media Channels
Lesson 10 – Impact of GDPR on YouTube Advertising
Lesson 11- Video Advertising for B2B Marketers
Lesson 12 – The Future of Video Marketing
Facebook Marketing and Advertising
Lesson 01 – Course Introduction
Lesson 02 – Understanding Facebook
Lesson 03 – Understanding the Facebook Algorithm
Lesson 04 – Groups, Pages, Messenger, and Facebook Live
Lesson 05 – Managing Facebook
Lesson 06 – Facebook Marketing Tools
Lesson 07 – Understanding Facebook Ads
Lesson 08 – Creating Your Facebook Ad
Lesson 09 – Facebook Targeting
Lesson 10 – Facebook Tracking and Reporting
Lesson 11 – Facebook Commerce
Lesson 12 – Facebook Best Practices
Lesson 13 – Facebook Privacy and Security
Lesson 14 – Facebook Blueprint Examinations
Social Media Tools
Lesson 1 Twitter Marketing
Lesson 2 Pinterest Marketing
Lesson 3 LinkedIn Marketing
Lesson 4 Instagram Marketing
Lesson 5 Snapchat Marketing
Advanced Content Marketing
Section 1 : Introduction to Content Marketing
Section 2 : Developing a Vision of Content Marketing Success
Section 3 : Developing a Business Case for Content Marketing
Section 4 : Creating a Successful Content Marketing Strategy
Section 5 : Creating a Remarkable Editorial Mission Statement
Section 6 : Targeting Customer Intent Instead of Demographics
Section 7 : Targeting Key Influencers
Section 8 : Producing Help, Hub, and Hero Content Consistently
Section 9 : Producing Engaging Content More Frequently
Section 10 : Using Effective B2C and B2B Content Marketing Tactics
Section 11 : Building Successful B2C and B2B Social Media Platforms
Section 12 : Helping Customers find the Information They Seek
Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process
Section 14 : Measuring Content Effectiveness
Section 15 : Measuring Return on Marketing Investment
Section 16 : Improving by Experimenting With New Initiatives
Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature
Section 18 : Content Marketing in the Foreseeable Future
Advanced Web Analytics
Section 1 : Introduction to Digital Analytics
Section 2 : Building Blocks
Section 3 : Fundamentals of Digital Analytics
Section 4 : Business Perspective
Section 5 : Methodology – Lean Six Sigma
Section 6 : Data Analysis Fundamentals
Section 7 : Analysis Perspective Providing Insights
Section 8 : Enabling Capabilities
Section 9 : Managing Analytics
Section 10 : Audience
Section 11 : Acquisition
Section 12 : Behavior
Section 13 : Conversions & Onboarding
Section 14 : Retention and Expansion
Section 15 : Advocacy
Section 16 : Privacy and Ethics
Section 17 : Wrapping Up